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From first swipe to final look

Reveal the product, show the technique, and let the finish speak.

Beauty templates

10 templates

How to choose the right beauty video template

Match the template to what shoppers want to inspect: a new product feature, the shade and finish, or the technique needed to create a look.

Best for

For ecommerce sellers of makeup, brushes, applicators, and beauty kits who want to introduce a product, help shoppers choose a shade, or demonstrate how to create a look.

What to highlight

Focus on the feature that guides the purchase: shade, coverage, finish, applicator design, or ease of use. Keep lighting consistent and show the relevant swatch, application, or finished look clearly.

What you’ll need

Prepare product images, shade names, and swatch or application visuals that match the featured item. Tutorials also need the relevant tools and a clear view of the technique; comparisons need consistent lighting and similar application amounts.

Beauty template FAQs

Can I use a beauty template without showing a full face?

Yes. Hand swatches, tool demonstrations, product close-ups, and tightly framed application shots can work. Show the relevant area when the point is how the product looks when worn.

Should I show one shade or several?

Use one shade when demonstrating application or building a specific look. Show several when helping viewers choose a color, keeping the surface, lighting, and amount applied consistent.

What if I only have packaging photos?

Choose a product reveal or collection showcase. For a tutorial or finish comparison, add visuals of the actual application or swatches so viewers can see what the packaging alone cannot show.