Product launch video templates
Introduce something new through a reveal and a focused product demo.
Product launch templates
14 templates
Product launchBlack Snake-Print Hoodie Texture Reveal4 scenes · 39s
Product launchFidget-Friendly Hoodie Feature Tour4 scenes · 39s
Product launchCostume Leggings Shade Comparison4 scenes · 50s
Product launchTikTok New Mascara Brush & Application Review5 scenes · 112s
Product launchMascara Application and Water Challenge6 scenes · 97s
Product launchMascara and Remover Macro Unboxing3 scenes · 18s
Product launchHooded Kids Towel Turnaround3 scenes · 23s
Product launchBrush Cutter Component Tour and Start Demo5 scenes · 49s
Product launchLayer Cake Cut-Section Seller Presentation3 scenes · 18s
How to choose a product launch video template
Best for
For sellers introducing a new product, collection, color, bundle, or updated feature who need to make the change easy to recognize.
What to highlight
Lead with the reveal and explain what is new. Follow with one useful demonstration or close-up, then tell viewers where to check availability and options.
What you’ll need
Prepare current product images or footage, the confirmed launch date if mentioned, the options being released, and a listing with accurate availability. Use teaser footage only when it supports a clear reveal.
Product launch template FAQs
What belongs in a product reveal?
Show the product clearly and identify the detail that makes this release relevant. A reveal should give viewers enough information to understand what they are seeing.
Can I use a launch template for a new color?
Yes. Make the color or finish the subject of the video and show it under consistent lighting. Explain which product options are available.
Should a teaser include a purchase CTA?
Match the CTA to the actual stage of the launch. Direct viewers to a preview, a notification signup, or an available listing as appropriate.